CLIENT
Client Name:
Horizon Media
Horizon Media is the largest privately held media services agency in the U.S. I was brought in to build a design function within their performance marketing arm, NightMarket — a newly formed division focused on healthcare, retail, and consumer brands.
ROLE: Creative Director & Head of Studio
I joined as a solo creative lead and scaled the team into a multidisciplinary studio of 12, including art directors, designers, strategists, and technologists. My role blended team-building with strategic oversight across client work and internal brand development.
TEAM
Strategy Director
Product Design Leads
Business Analysts
Project Manager
BUSINESS GOALS + PROCESS
1: Audited creative needs and talent gaps, then built a phased hiring plan and studio org model
2: Developed a unified brand system for NightMarket to establish credibility internally and externally
3: Led iterative sprints for digital, video, and CRM campaigns, with a focus on healthcare UX flows
4: Partnered with analytics and media to test, optimize, and evolve performance design frameworks
RESEARCH SNAPSHOT
FPO
OPPORTUNITY
Learn More #1
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Learn More #2
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Learn More #3
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VISION
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THE EVIDENCE
Headline
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ITERATIONS & SOLUTIONS
Headline
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THE IMPACT
How we did
👍
66%
Time to market reduced from a 6 week bespoke build to 2 weeks templatize solution.
A saving the client and the team 66% of their time.
$25k
By reducing the time to market we also cut the custom build cost from $50k to $25k. This was achieved by templatizing and streamlining choice.